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How I Designed My Website

Writing The Content

Duration: 85+ hours

Writing content is the most time consuming part of this site. It's also the most important part of this site.

Writing content is like taking a photograph. Anyone can do it, but not everyone can do it well.

For web sites, the writing is all about communication. What is it that I want to communicate to my inteded audience? What impressions do I want the visitors to take away?

This site is written for information, and there's a lot of it. Most of it people will skim, the same way people skim Wikipedia entries. I long pieces of content with callout text that summarizes what I want to say.

Writing is pretty simple. You just have to site down and do it. I try to write a few pages per day. It's a lot of content to cover and I know it will take a lot of time.

I write for my intended audience which is anyone looking to create a website. My angle for the content is web site creation and ownership from business owners point of view and not from the designer point of view. Every designer things everyone should have a web site if they own a business, but I don't think that feasible in many cases.

The content is written to give alternatives and to provide as much information as possible for someone who knows nothing about owning a website to make a informed decision on what it is they're buying.

Next: Site Testing and Launch