Monetize, monetize, monetize.
I've invested over 60 hours into this site. That's going to be completely wasted time unless I can convert that time into income.
I've already started. I was referred a client to solve an issue. I have a full-time dayjob and really don't want to freelance so I've referred the client to another developer. If the deal closes, I'll get a referral fee.
I have tons of content to finish writing before the official launch. Then the real work begins.
I want to blog. I want to learn how to customize WordPress.
How do you increase sales with an already profitable company?
Answer: Expand your client-base to a market segment with more disposable income.
How do you make your favorite hobby even better?
Answer: By getting someone else to pay for it.
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