Ockham Design

What's Next

Monetize. Analyze. Systemize.

Project 2 is a web site redesign for one of my wife's businesses. My object is to document whether the redesigned increased her conversion rate and how.

We're also implementing some business and sales techniques to see if we can increase her referral rate and figure how her web site can make it easier and less daunting for her clients to give a referral.

Here are my next immediate goals:

Finish Writing Content

Content is king. I've always thought so and over a decade later nothing has change my mind. However, my caveat is that presentation of content is just as important as the content itself.

Content is no good if you can't find what you need when you need it.

Systemize my referral process

The question I need to answer is what's the shortest path from handing out my business card to helping potential clients buy services from people I've recommended.

It's not very useful to recommend any client. The object is to recommend a prepared client.

Somewhere during the process, I need to educate, clarify and qualify so both the clients and designers don't end up wasting time.

Convert my javascript to jQuery

Since this site isn't geared towards coders, the short explanation is that I'm converting some javascript code that works just fine to different javascript code that does exactly the same thing. So the question is why fix something that isn't broken?

It will improve scalability. This site was meant to grow. My code has to accomodate that even though it works perfectly fine now.

Set Up My Blog

I want to blog. I want to learn how to customize WordPress. I feel both of those skills are necessary for doing business as web developer these days.

Learning both will help me grow by adding new marketable skillsets.